Personalisation and Promotional Marketing go Hand-in-Hand

Personalised Marketing is a massively underused strategy, it doesn’t surprise us how few companies actually use it for their benefit. Personalised Marketing does not limit the impact of the promotion, it makes it better. It’s time to Think Big.

Kuwait’s economy is dynamic and is not just restricted to crude oil anymore. Businesses are expanding and adapting to the technological changes and moving towards the digital space. Companies are competing to deliver their message.

Digital Marketing is more about relating to the audiences and connecting with them, and connecting with the audience is allowing them to create what they want. Which is exactly what personalisation or customisation allows them to do.

 In this article we are going to give you reasons why personalised items and marketing go hand-in-hand. Let’s begin! 

 The question is, why personalised products? Here’s why.

• Extended Brand Exposure.

Unlike a traditional marketing, promotional products are difficult to miss, Let it be brand promotional or corporate promotional products. A tote bag with your logo printed on, will surely get more attention.  Your clients will also be able to use it repeatedly.

• Valuable 

Flyers and newspaper advertisements have become outdated in terms of marketing because they are often getting thrown away. Promotional items such as t-shirts or a customised pen aren’t likely to get tossed as they become more of a gift rather than promotion.

• Most importantly, INEXPENSIVE

Traditional Marketing methods are extremely costly. One advertisement in a newspaper can cost you a lot of money. But that isn’t the case with personalised items. They are available in a variety of shapes and sizes which is customisable!

 How can these products be used for marketing? 

• Spread brand awareness.

 Personalised items quickly spread the word about your brand. Clients love free gifts and samples and are more likely to tell their friends about the personalised merchandise you gave them.

• Screen Print coupons and stickers.

Many businesses in Kuwait are now printing coupons on promotional items such as pens, key chains, caps, etc or offer t-shirts that entitle their customers to discounts. You can get as creative as you want to, there is no limit in the customisation world. 

• To provide a welcome kit to new members.

Many companies now are welcoming the new members in their team with a customised gift set. These consist of items such as water flasks, customised t-shirt, notebook, etc. You can curate your set of a welcome kit according to your convince.

There is no hardcore rule when it comes to customisation and we at 3d Prints understand that. Hence, we call ourselves as Kuwait’s best online store for customised products. Our user-friendly portal does not hinder your creative flow and lets you create your masterpiece. We follow a unique concept called MYOS which stands for Make Your Own Shirt which allows our customers to design their own t-shirts, keychains, flasks, caps, pens, etc and make it as personal as possible. Head over to 3dprintkw.com and start customising now!